Our customer needed a strategic Go To Market approach to deliver a transformative product launch
THE CHALLENGE
Our customer needed to turn their innate understanding of their industry into a target market segmentation and define a business plan to maximise their new product’s impact on different segments.
THE SOLUTION
Peak Signal prepared a market analysis including a visualisation toolset that could be maintained by the customer going forward to update market information. A clear market segmentation was identified and a detailed product plan produced identifying the key value the transformative product would provide for each market segment and an action plan to achieve it.
PEAK SIGNAL TEAM RESPONSIBILITIES
- ENGAGEMENT PERIOD: 2 MONTHS
- ENGAGEMENT TYPE: STATEMENT OF WORK
