Go to market strategy for new product

THE CHALLENGE

Our customer needed to turn their innate understanding of their industry into a target market segmentation and define a business plan to maximise their new product’s impact on different segments.

THE SOLUTION

Peak Signal prepared a market analysis including a visualisation toolset that could be maintained by the customer going forward to update market information. A clear market segmentation was identified and a detailed product plan produced identifying the key value the transformative product would provide for each market segment and an action plan to achieve it.