Our customer is a global content creation powerhouse, owning the rights to some of the most successful formats and properties. Following a series of mergers and acquisitions, there was a need to align sales teams and to deliver on the organisation’s strategic objectives. Peak Signal were awarded this project on the back of other successful projects for the same customer.
THE CHALLENGE
Disparate international sales teams, using various CRM systems and processes lacked a unified and efficient approach to content and format sales. This resulted in poor visibility, collaboration challenges, and integration issues with other departments and business systems including content localization, rights management, content supply chain fulfillment and financial reporting. These challenges would require a range of expertise (Salesforce, Rights management, Content Supply Chain) to address.
THE SOLUTION
Peak Signal shaped its project team resource expertise to suit the phase of the engagement, e.g. business process optimisation, rights management, Salesforce, supply chain experts. Peak Signal prepared a comprehensive analysis of existing workflows and systems across international teams, identifying pain points and opportunities for improvement. This led to:
- Process Optimization: Streamlined and consolidated sales processes.
- System Integration: Recommended integration solutions to connect sales processes with other relevant systems (e.g., localization, content supply chain).
- Improved Collaboration: Enhanced visibility and collaboration among sales teams, including forecasting and reporting.
- Transition Plan: Developed a roadmap for implementing the changes, including integration views and operating model recommendations.
THE PEAK SIGNAL TEAM RESPONSIBILITIES
- ENGAGEMENT PERIOD: 3 MONTH
- ENGAGEMENT TYPE: STATEMENT OF WORK
