Our customer is a champion for music creators, ensuring they’re fairly compensated for their work. As a music copyright collection agency, they collect royalties whenever music is played publicly, distributing those funds to the songwriters and composers behind the music, not just the performers.

THE CHALLENGE

The Customer faces a rapidly evolving digital landscape impacting music licensing and royalty distribution. Keeping their specialised teams up-to-date on the latest technologies and trends, along with complex legal and regulatory changes, was crucial for accurate and efficient operations.

THE SOLUTION

Peak Signal prepared and delivered a knowledge refresh program, collaborating with legal and operational teams to ensure relevance and address real-world challenges of royalty reporting and collection. We prepared a training seminar that the intricacies of the modern broadcast and streaming supply chain, key terminology, and emerging technical concepts, with a focus on critical areas like ad insertion and industry trends.

THE PEAK SIGNAL TEAM RESPONSIBILITIES

Conducted a needs analysis

Designed a bespoke training seminar

Collaborated with internal stakeholders

Delivered engaging training seminars

Explained complex concepts clearly

Highlighted potential regulatory impacts:

Analyzed industry trends
  • ENGAGEMENT PERIOD: 2 WEEKS
  • ENGAGEMENT TYPE: STATEMENT OF WORK